Victor Lapidas is a color designer specializing in performance apparel, sportswear, and footwear. Currently working in Global Football Apparel Color Design at Nike, he develops color direction across global football product, translating seasonal concepts, athlete and team identities, cultural insights, and sport trends into considered color stories. His work combines creative storytelling with a strong understanding of product, material, and performance.
Previously, Victor worked as a Color Designer at Reebok, where he developed seasonal color palettes and applied color across men’s, women’s, and kids’ apparel and footwear. His work included color activations, Pantone matching, trend and market research, mood boards, lab-dip approvals, and cross-functional collaboration across design, development, innovation, marketing, and brand teams.
His design perspective is informed by a lifelong connection to sport and the outdoors. Outside of work, Victor can usually be found surfing, training, shooting photography, or finding another reason to get outside.
Previously, Victor worked as a Color Designer at Reebok, where he developed seasonal color palettes and applied color across men’s, women’s, and kids’ apparel and footwear. His work included color activations, Pantone matching, trend and market research, mood boards, lab-dip approvals, and cross-functional collaboration across design, development, innovation, marketing, and brand teams.
His design perspective is informed by a lifelong connection to sport and the outdoors. Outside of work, Victor can usually be found surfing, training, shooting photography, or finding another reason to get outside.